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Frequently asked questions

35 answers about how Alt Hunt works. Can't find yours? Ask me directly.

The basics

What is Alt Hunt, in one sentence?

It's a place to publish comparison pages — 'your product as an alternative to X' — that rank in Google for the searches people already run when they're thinking about switching.

Why would anyone search for an alternative to my competitor?

Because that's what people do right before they switch. 'Notion alternatives', 'cheaper than Figma', 'X vs Y' — these are buying-intent searches. The person typing them has already decided something isn't working. A comparison page puts you in front of them at exactly that moment.

Who is this actually for?

SaaS founders, indie hackers and growth teams who have a real product and a well-known competitor. If nobody is searching for your competitor's name, this won't do much for you.

How long does it take to publish one page?

A couple of minutes. Paste your URL, name a competitor, and the AI writes a full draft — intro, feature matrix, pricing table, FAQ. You review and edit everything before it goes live.

Do I need to be technical?

No. There's no code, no DNS, nothing to install. If you can fill in two URLs you can publish a page.

The weekly board

What is the weekly board?

Every published page joins a week and stays on the board for that whole week. Readers vote, and votes decide the ranking. It gives your page a launch moment instead of quietly appearing in a list.

When does my page go live?

If you publish Monday through Wednesday, it joins the week already running and goes live immediately. From Thursday onward it's scheduled for the following Monday.

Why can't I join the current week after Wednesday?

Because a page published on Saturday gets about a day on the board before the week closes, which is barely worth having. Wednesday is the last day that still leaves roughly four and a half days. You're not losing anything — you're getting a full week instead of a scrap of one.

Can I choose a later week myself?

Yes. You can schedule up to six weeks ahead, which is useful if you want the page live alongside a launch, a funding announcement or a conference.

Can anyone see my page before it goes live?

No. A scheduled page isn't on the board, isn't in search, and returns nothing if someone guesses the URL. You get a private preview link so you can check it yourself.

What happens to my page after its week ends?

It stays published forever. The week only decides board placement — the page keeps its URL and keeps earning search traffic long after the board has moved on. That's the part that actually compounds.

How is the ranking calculated?

Net votes first — upvotes minus downvotes. Ties break on views, then on which page published earlier. No secret weighting, no paid placement.

Does my page start at zero votes?

No, it starts at one — your own. You published it, so you get the first vote automatically. You can't vote for it twice.

Can I buy a better position?

No. Sponsored slots are clearly labelled and sit outside the ranking entirely. Board position is votes only.

The AI draft

Does it publish automatically?

Never. The draft opens in an editor and nothing goes live until you press publish. Every table row and paragraph is yours to rewrite.

How accurate is the draft about my competitor?

Treat it as a starting point, not a source of truth. The model is instructed to stick to checkable facts and to avoid anything disparaging, but it can still get a price or a feature wrong. You're the one publishing it, so check the specifics.

What if generation fails?

You get a placeholder draft and a message saying so, with your inputs preserved. Hit regenerate, or fill in the fields yourself. Nothing is lost.

Why does generation take 20–40 seconds?

It's writing around a thousand words of structured content in one pass — intro, feature matrix, pricing table and four FAQ answers. Don't close the tab while it runs; the draft can't be recovered if you do.

Can I write the whole thing myself?

Yes. Clear the draft and write your own. The AI is a shortcut, not a requirement.

Fairness and disputes

What if a competitor says something on my page is wrong?

Every page has a public 'suggest a correction' link. It goes straight to you as the owner, and you get an email about it. You fix it or you don't — but you'll know.

Can I write whatever I want about a competitor?

No, and you shouldn't want to. Claims must be checkable facts — a feature exists or it doesn't, a price is what it is. Calling a competitor's product bad isn't just against the rules here, it's how you end up with a legal letter.

Can competitors publish pages against me?

Yes, the same way you can against them. That's the deal, and it's why the factual standard matters in both directions.

Can I get a page about my product taken down?

If it contains something factually wrong, file a correction and it gets reviewed. A page being unflattering isn't grounds for removal on its own — an accurate comparison you don't like is still accurate.

Pricing and account

Is it free?

Yes. Publishing is free with Google sign-in, one page on the free plan. No card required.

What does Pro cost?

$49, and it's still Coming Soon — you can't buy it yet. It'll cover up to 10 pages, unlimited edits and translation.

What happens when I hit the free limit?

You'll be told, and you can join the Pro waitlist. Your existing page keeps working exactly as before — nothing gets switched off.

Can I edit a page after publishing?

Yes. Edits go live immediately and the URL never changes, so nothing you've already shared breaks.

Can I delete a page?

Yes, from your dashboard. Bear in mind that a page which has started ranking loses that position when it's removed.

How do I stop the emails?

Every non-essential email has an unsubscribe link. Messages about your own pages — a correction request, for instance — keep coming, because those are things you asked to be told about.

Still stuck?

Email me and I'll answer properly — it comes straight to me, not a helpdesk queue.

althunt.io@gmail.com